She Doesn't Tune Out the Commercials

One of the female respondents in the Arbitron/Jacobs 'Bedroom Project' study said something I found very interesting.

She explained that she tuned away from the commercials when she listened to FM 'song stations'.

But she also said that she stuck through the commercials on the FM talk station. Why?

She didn't want to miss what the personality would have to say immediately upon coming back from commercials.

Okay, fellow music guys. This is definitely a challenge.

It only makes sense that it would be ideal if the listeners were anticipating something that they would not want to take a chance on missing. So they don't dare tune away.

A talk show host can promote the upcoming discussion of a controversial topic or point, or an exciting guest.

What can we say on a music station that will make them anticipate what's on the other side of the commercials?

Think about it. Getting this right can be very important. Agree?