An Answer Worth Reflecting On

Earlier this month, marketer Seth Godin conducted a seminar about trends in marketing. A great summary was posted on the "10e20" blog, including some of the questions addressed to Mr. Godin. During the Q&A session, the following question was asked:

"With all the channels - how do we get noticed?"

I can imagine a program director asking this question.

Mr. Godin's answer:

"That's a pretty selfish question. It's not how do we get noticed. How do we make a product or service that people choose to talk about? Because it helps their life/planet etc. If we make a remarkable product, we will be talked about in tons of different places."

What are we, as broadcasters, doing to make our stations worth being noticed and talked about?

Something to reflect on?