...More Duct Tape, Please

Wrap it really tight, so my head won't explode.

The PPM panel is a failure.

At least in terms of compliance.

I wrote, just a couple of days ago, about learning that a PPM ratings panel participant had to participate only 8 hours out of 24 to stay in the sample.

Now, more details have been explained to me. Actually, it is simply necessary that the participant's PPM pager is undocked for at least 8 hours a day.

So, if they pull it out of the dock, put in on the table beside the dock, and then walk out of the house without it? Right! Everything is okay. The silly thing doesn't know the person took off and forgot it. And Arbitron is okay, because it isn't docked.

I asked a senior manager at Clear Channel about this and was told "Everybody is very concerned".

Me too. How 'bout you?