Christmas Sales

All around us, every other kind of business, particularly retail, are pulling out all the stops. They are trying to look good. They have beautiful displays. They use color. They play the right kind of music at the right volume. They approach customers with well researched phrasing as they offer assistance. And so on. They want to create a great shopping environment.

So, we get it easy, right? There are no hordes of  shoppers pouring through the doors of the radio station.

But let's not take it easy. Let's think like the retail stores, and take some time to study our own shopping environment.

As consultant Mike O'Malley put it so well in a recent blog:

• music
• staging
• execution
• talent
• other basics

All of these and more are part of our own "in-store experience".

How are you doing? How can you do better?

My challenge for today: Think of, then implement, 3 things that will spruce up the quality of your listening experience. Let's work as hard as all the other businesses.