Seth Godin's New Book

Seth Godin is one of my favorite business book authors. One of his earlier books, "All Marketers Are Liars" was so packed with good ideas that I thought my head might explode.

His new book is "Small is the New Big". Two things about it:

First: Fellow researcher Mark Ramsey has conducted an interview with Seth about the "small is the new big" idea, and how it relates to our radio industry. Mark did his usual excellent job, and I think that right now would be an excellect time for you listen to the interview at Hear 2.0.

Second: While the interview and one of the themes of the book deals with this topic, the book itself is much broader than that. For me, it is working well as a great source of ideas about quality products, services and relationships with customers.

I'm only half way through the book, and again, it feels like it is time to wrap my head in duct tape. Almost every page has an idea that can and should be applied to radio. A lot of those ideas need no more than one person (you?) to start making a positive change.

Highly recommended.