Blogging in France
In France, 27% of the online users read Internet blogs.
Blogs are exploding in France.
The top three topics:
News: 54%
Music: 46%
Leisure: 43%
Hmm… that is a nice list of things that RADIO STATIONS should have something to blog about.
I don’t think France is alone. This is a worldwide trend. People want to communicate. You may not be able to give huge amounts of air time over to news, in-depth music and artist information, and information about the things your listeners do (in addition to radio listening) for fun. But you, and your on-air talent, can certainly write about it and expand the number of connections between you and your listeners.
Do you agree?
Blogs are exploding in France.
The top three topics:
News: 54%
Music: 46%
Leisure: 43%
Hmm… that is a nice list of things that RADIO STATIONS should have something to blog about.
I don’t think France is alone. This is a worldwide trend. People want to communicate. You may not be able to give huge amounts of air time over to news, in-depth music and artist information, and information about the things your listeners do (in addition to radio listening) for fun. But you, and your on-air talent, can certainly write about it and expand the number of connections between you and your listeners.
Do you agree?
posted by Steve Casey Research at 2:34 PM
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