Phoenix Ratings and Observations
Every month when the Arbitron trends come out, I find myself checking out the 12+ rankings. These can be found on the All Access site. I think Arbitron also lists them on their site. I haven’t checked in a while.
Yesterday Phoenix was released. Very interesting that KOOL FM, a very standard “oldies” station, is now in a tie for #1 in the market.
KOOL is owned by Infinity, the company that has been blowing up oldies stations left and right. Evidently, somebody talked them out of it in Phoenix. Give ‘em a raise!
Nothing else seems to be going well for Infinity in that market. KMLE is getting hammered by Clear Channel’s KNIX. Of course, with Jess Hanson, Clear Channel’s VP/Research, based at KNIX, KMLE is hopelessly outgunned in the “understand your listeners” department. And Jess has a strong reputation among both broadcasters and advertisers in the Phoenix market.
Infinity’s KZON has fallen from a 3.4 to a 2.2 in less than a year. They are alternative, and are now most tied with KEDJ, a station that is reception-challenged.
One other fascinating result in the Phoenix ratings: KPKX, which is one of the Bonneville “Jack-alikes”, has fallen far from the 4.8 of last winter to the current 3.4. This station used to be a highly successful AC. I wonder whether Clear Channel’s KESZ ran them out of the format, or if they just got greedy. There were a number of successful stations around the US that flipped to the variety hits format. Surely most of them now regret it.
Following up: I would love to know what makes KOOL FM work as an oldies station when so many have failed or been dismantled. I’ll poke around and see if anybody can tell me why Infinity hasn’t used them as a model for other oldies stations.
Has anybody seen a Jack station go up significantly in the ratings this time?
Yesterday Phoenix was released. Very interesting that KOOL FM, a very standard “oldies” station, is now in a tie for #1 in the market.
KOOL is owned by Infinity, the company that has been blowing up oldies stations left and right. Evidently, somebody talked them out of it in Phoenix. Give ‘em a raise!
Nothing else seems to be going well for Infinity in that market. KMLE is getting hammered by Clear Channel’s KNIX. Of course, with Jess Hanson, Clear Channel’s VP/Research, based at KNIX, KMLE is hopelessly outgunned in the “understand your listeners” department. And Jess has a strong reputation among both broadcasters and advertisers in the Phoenix market.
Infinity’s KZON has fallen from a 3.4 to a 2.2 in less than a year. They are alternative, and are now most tied with KEDJ, a station that is reception-challenged.
One other fascinating result in the Phoenix ratings: KPKX, which is one of the Bonneville “Jack-alikes”, has fallen far from the 4.8 of last winter to the current 3.4. This station used to be a highly successful AC. I wonder whether Clear Channel’s KESZ ran them out of the format, or if they just got greedy. There were a number of successful stations around the US that flipped to the variety hits format. Surely most of them now regret it.
Following up: I would love to know what makes KOOL FM work as an oldies station when so many have failed or been dismantled. I’ll poke around and see if anybody can tell me why Infinity hasn’t used them as a model for other oldies stations.
Has anybody seen a Jack station go up significantly in the ratings this time?
posted by Steve Casey Research at 5:59 PM
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