AMT Hook Titles: Mix Them Up

I’m running into more and more programmers who are not working very hard on the presentation order of the songs in their AMT.

Some simple rules:

Songs should be randomized.

When you think of songs to test there is a natural bias toward better songs at the beginning. You run out of good songs as you select more songs to test. Eliminate this problem by shuffling the songs.

Two songs by the same artist should not come up near each other. Manually adjust the song order as needed to separate them by 5 or most songs.

Do not play the songs in alphabetical order by title. Some listeners will notice and focus on that. You want them focused on something else.

One more note, only slightly off topic. Find 3 songs to use as examples at the very beginning of the AMT, when you are explaining how it works. Those particular songs should be strong, so the people feel comfortable that, yes, this is their kind of music. Don’t count these opinions.

You can include these songs again later in the AMT, for a more accurate measurement.

Last minute addition: Don’t put the songs in any other discoverable order. For example, oldest songs to newest. No patterns at all.