How to Conduct the Perfect Music Test

When it comes to music research I focus 95% of my attention on analysis. I try to answer the question "How do I turn this data into on-air changes that will increase ratings?"

But of course data gathering is also very important. If you do a high quality AMT you will get much more value from whatever tabulation and analysis you do. With that in mind, I wrote the book "How to Conduct the Perfect Music Test".

I suspect that most readers of this blog already have a copy. But if not, here is a reminder. This is the source you'll want to turn to. Until recently this information was available only as part of a research project conducted in association with Steve Casey Research, at a huge cost. Now, we've expanded the information to include a lot more general information about music research and how it has developed, from tabulating requests to the latest multivariate analysis tools. And I would love for you to have a copy at no charge.

Testing your music library is one of the most important programming investments your station will make. Get it wrong at any point in the process and you will sabotage your success. Now you can get all the answers to guide you through your next music library test, step by step. These are the techniques used by many of the most successful broadcast companies in the world.

You'll find this book to be a practical reference you'll refer to often. With the help of what you'll learn, your station's music test will be the most accurate and useful it has ever been.

To receive your free copy is easy. Just send an email to scasey@UpYourRatings.com with the following information:

• Station name
• Your name
• Your position with the station
• Your email address
• Your telephone number at the radio station
• Radio station mailing address
• Please let me know whether you are testing your music, and if so, what approach you are using at this time.